Brewed from barley, hops, and water, Beer  is considered the most popular alcoholic beverage in human history. Lagers account for nearly 80 percent of all beer sold in the global market by big-name brands. The aughts saw a boom in craft beer, comparable to the third wave of coffee. The most interesting work in the space is by small breweries constantly pursuing innovation in ingredients, brewing methods and marketing. The emphasis on creating unique flavours also gave birth to new visions, like microbrews and gypsy brewing, through which craft industry evolves relentlessly.